Transforming Swedish Agriculture
Introducing LM2: the next-generation tool for Swedish farmers. Developed to empower better decision-making, elevate productivity, and increase profitability on farms through the innovative use of data and technology.
AgTech
Product Design
My Role
Lead Designer
Disciplines
UI Design
Iconography
Team
Pella Bergquist, Research
Frida Jonsson, UX
Client
Lantmännen
Lantmännen is Northern Europe’s leader in agriculture, machinery, bioenergy and food products.
Owned by 25 000 Swedish farmers, they have over 10 000 employees and operates in 20+ countries. With the agricultural company in the center, Lantmännen gathers its entire digital offering in a new portal called LM², and takes another step in the digitalization of Swedish agriculture for increased productivity and profitability.
I was fortunate to be invited to be a part of and lead the concept and visual design of LM². The launch marks the start of a long-term digital journey where extensive investments in innovation and development will strengthen Swedish agriculture's competitiveness.
One of the great advantages is the mobile adaptation. I can now quickly and easily read my newsletters directly on my phone. It’s also good to be able to make delivery assurances and see my grain contracts directly on my phone during the harvest.
Arvid Holm, Grain Producer
For farmers who blend tradition with a touch of modernity, LM² fits right in their pocket. It's like having a wise friend always on hand, ready to guide them through their day with practical advice. Whether they're in the fields or after a stray hen, smarter decisions are just a reach away. They're outdoors, yes, but with LM², they're never out of touch.
